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President's Club - Usborne Books & More

Ruth Smith, Director
President's Club & Ambassador
Supervisor of the Year '08-'09
President's Award Winner '05
19 years w/ Usborne Books & More

www.UsborneOnline.com


Making Finding Out Fun

By Peter Usborne

Peter Usborne"Since 1975, when we published our first books, Usborne Publishing has grown into one of the world's leading publishers of non-fiction for children with translations in over forty languages, as well as having won many awards, including the Times Educational Supplement Information Book Award.

"The remarkable success of Usborne Books derives from the simple idea that it is possible, without any sacrifice of quality, to produce non-fiction books as interesting and entertaining as television, magazines and comics -- media that most children instinctively prefer. We compete with those "friendly" media in a number of ways, many of them unique to Usborne Publishing.

"First, and most important, we spend an enormous amount of time and money producing every one of our books. These huge investments are essential for researching, visualizing and illustrating often very difficult subjects, such as computers or biology in a really simple, stylish and appealing way without losing detail or accuracy. We can only afford to do books in this laborious way because we persuade dozens of publishers overseas to share cost with us in return for the right to publish our books in their own languages.

Young encyclopedias

"The sale of our books overseas is now so widespread that it is probably quite difficult to go on holiday anywhere in the world without bumping into an Usborne book. Apart from time and money, we use a number of other ingredients to make our books appealing to children: 

  • humor whenever possible,

  •  a remarkably wide variety of illustration styles, 

  • increasingly including photography,

  • a very high ration of pictures to text, 

  • short magazine-like paperback formats, 

  • tremendous detail 

  • totally clear, simple yet unpatronizing text. 

We never, never talk down to children.

"The growth in the sales of Usborne books in the last few years has been quite remarkable, helped, we believe, by a rapidly increasing concern among parents to support the education of their children by providing stimulating and interesting books at home. It is becoming more and more widely accepted that the presence-and ownership-of books at home is one of the key factors linked to success at school. Many more teachers now accept that parents can, and should, play an important role in helping with children's education.

"Meanwhile, we continually experiment with new directions and media. Whatever we do, we always try to stick to our first principle: finding out can and should be one of life's greatest pleasures."

 

Ruth Smith, Peter Usborne, and Nancy Ann Wartman

Ruth & sister Nancy Ann with Peter Usborne
UBAH National Convention
June 2003

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 Updated 08/14/2014 02:52 AM       Web hosting through

  1998-2013  Ruth McLain Smith, Director and Independent Educational Consultant with Usborne Books and More, RS4books@aol.com  888-565-5828
 Usborne Books and More is a division of Educational Development Corporation, USA.
 For Usborne Publishing offices in UK www.usborne.com
& for Usborne corporate offices in the US www.usbornebooksandmore.com & for the Retail Division www.edcpub.com & for School & Library services www.UsborneLibrary.com & for individual purchases and home business information www.UsborneOnline.com

 The words "Usborne" and "Usborne Books" are the trademarks of Usborne Publishing Ltd.   The Cartwright Duck is a trademark and copyright of Usborne Publishing Ltd.  Usborne Publishing Ltd. has no connection with these pages and does not sponsor or support their content.  Used by permission.  All rights reserved.