About Educational Development Corporation
In 1973, Peter Usborne decided that educational,
nonfiction books would need to change in order
to compete with TV and comics. He borrowed some
ideas from these two media and hired educational
consultants to oversee the writing to make sure
that the books would satisfy the child's
interest but also arouse it.
Explanatory books which merely explain are doing
only half the job; if a book fails to make its
subject attractive and interesting to the
reader, chances are that the explanation will
fail. Usborne Books are designed graphically to
draw the students in, to make them want to learn
the material and to help them retain that
knowledge. The magic of Usborne Books is that
they make both reading and learning fun and not
a boring or intimidating experience. Peter
Usborne set out to break down a child's
resistance to reading and learning at home.
These books are so well organized that children
absorb and recall much of the vast amount of
Usborne Books are fascinating, lavishly
illustrated books written with humor, surprise
and drama. They incorporate activities and
puzzles to challenge a child's observation and
intelligence. Their superb printing quality and
exceptionally well-produced graphics, high ratio
of pictures to text, short magazine-like format
and unique detail set Usborne Books apart from
anything yet produced. There is a wide range of
subjects covering hobbies, history, science,
nature, foreign language, parent's guides and
more. Usborne Books truly appeal to all ages,
infants to adults, with prices to suit everyone.
The books are printed on acid free paper for
extra long life.
is a publicly traded company on the NASDAQ stock
market and recognized
multiple times by Forbes Magazine as one of the
200 Best Small Companies in America.
I am very proud of our company and the product
line we represent, and also very pleased with
the response from our customers. Our goal is to
continue to provide the finest educational books
for your children.
President and CEO
Educational Development Corporation was
incorporated in 1965 to develop curriculum
materials for schools. In 1978 the Publishing
Division was created to distribute Usborne Books
and the Home Business Division was started in
Educational Development Corporation is the
United States trade publisher of a line of
children’s books produced in the United Kingdom
by Usborne Publishing Limited. The Home Business
Division distributes these books through
independent sales consultants who hold book
showings and through book fairs, fund raisers,
booth events and direct sales. The Home Division
is also responsible for sales to schools and
libraries. The Company’s Publishing Division
distributes the books to book stores, toy
stores, specialty stores and other retail
Usborne Publishing Limited, London, produces
award winning books that are of excellent
quality and cover the ages of infant to adult.
The subject matter includes a wide range such as
history, languages, natural science, arts &
crafts, puzzles and beginning readers. With this
wide range of subjects our product line is one
of the most complete in the industry. The
Company presently offers over 2000 different
titles, with multiple bindings available, and
has recently added a line of fiction titles.
The Company’s product, "Usborne Kid Kits,"
combines some of our more popular titles with
special items to complement the information
obtained within the book. These are packaged in
2 different ways. One as a reusable vinyl bag
with handle and snap closure and the other in a
neatly designed box. There are currently 65
different kid kits available with more in the
"The future of our world depends on the
education of our children.
EDC delivers educational excellence one book at
We provide economic opportunity while fostering
strong family values. We touch the lives of
children for a lifetime."
- more information about Educational Development
www.UsborneOnline.com - for more information
about Usborne Books.
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